#1-Charlie
the Student
Age
|
21-years-old
|
Occupation
|
College Student in TOA
|
Monthly
budget (MYR)
|
300 MYR per month
|
Social
rating
|
7/10 -have several friends in college
|
Adoption
to new tech rating
|
8/10 – tech-savvy
|
Behavior
|
Spend most of his time doing assignments
|
Desire
|
Spend some free time to have fun with friends but
his time is limited by the number of assignments he has. “I wish there’s some
convenient game I can play with my friends before I get to class”
|
#2-Sarah
the Babysitter
Age
|
28-years-old
|
Occupation
|
Babysitter
|
Monthly
budget (MYR)
|
1400 MYR per month
|
Social
rating
|
5/10 -there’s limited time to meet up with friends but
most likely to chat with them online
|
Adoption
to new tech rating
|
7/10 -casual tech user
|
Behavior
|
Spend most of her time babysitting which can go for
hours. She does have friends to chat with online but unlikely to meet up with
them in real life
|
Desire
|
Spend quality time with friends. “I want to spend
my limited free time more memorable before I’m back to my job”
|
#3-John
the Father
Age
|
54-years-old
|
Occupation
|
Senior technician
|
Monthly
budget (MYR)
|
3200 MYR
|
Social
rating
|
3/10 – spend most of his time working
|
Adoption
to new tech rating
|
3/10 – Good at physical
technicality
|
Behavior
|
Spend most of his time working his full-time job at
a corporate while spending less time with his family members.
|
Desire
|
Spend quality time with family members that’s
memorable. “I want to finally spend some quality time with my kids.”
|
#4-Alex
the Gamer
Age
|
24-year-old
|
Occupation
|
Game streamer
|
Monthly
budget (MYR)
|
800 MYR
|
Social
rating
|
4/10 – doesn’t spend most of his time with his high
school friends instead online friends
|
Adoption
to new tech rating
|
8/10 – tech savvy
|
Behavior
|
He streams games every 5 days a week. His budget
limits him from taking leisure and hanging out with friends
|
Desire
|
To play a couch game without paying premium of a
console. “Since I don’t have consoles or any sort, it’s no difference
inviting to hang out at my house for nothing. Unless I hang out with them at
the arcade”
|
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