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Entry 16: Market Strategy and Branding (19 August 2018)

This entry will concentrate on the market strategy, market timeline and branding of MO-3 & KEV-7 game.

For this arcade machine, the strategy is to exhibit in experimental arcade game exhibitions or
entertainment facility. These places to exhibit are targeted to it have relevant audience attraction.
Promoting this arcade machine will most likely involved social media and digital posters to
attract the target audiences.

MARKET TIMELINE
Pre-Exhibition
Social Media: Create Facebook page, provide sneak peeks and promotional video

Official Launched
Social Media: Upload short Trailer

Day to Day
Social Media: Digital advertisement for Facebook and Instagram with digital posters.

Final Pre-Exhibition Day
Social Media: Announce the countdown of the exhibition day opening.

Exhibition Day
Social Media: Provide images as soon as possible before the last 10 hours of exhibition closing

to drag in possible laggards.

BRANDING
For branding, I want to use the characters in the game as part of the game mascot. Since the two characters have their respective themes, as MO-3 have Industry-based theme and KEV-7 have a futuristic theme to it. With that in mind, I want to implement constructivism and propaganda poster design to it, so it reflects MO-3 industry theme and KEV-7 futuristic theme. Before the exhibition, I want people to feel that MO-3 and KEV-7 are fighting so that when the arcade machine is ready, the storytelling will able to continue from posters. The color choice will vary to two color palettes, warm colors for MO-3 and cooler colors for KEV-7, to show that they are in different clans. During the Day to Day phase of marketing, poster will be uploaded in zig-zag sequence.(eg- MO-3 poster will be uploaded the day after KEV-7 poster.)

MO-3 & KEV-7 logo

MO-3 & KEV-7 sample posters


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