This entry will be focusing towards MO-3 & KEV-7's risk in production and the product itself.
Entry 6: Local Co-op Games Genre Market Analysis, Target Audience, Key Industry Players and Competitor (24 June 2018)
Things that this entry will be analyzing on will be co-op games genre popularity and its target audience. Target Audiences and Co-Op Games Market Analysis MO-3 & KEV 7 is an arcade game which hardcore PC or console players will not fancy getting to that specific location to play this game unless they are willingly to play this game and that will occur if marketing of this game is sufficiently effective to create the sense of hype. This game is likely to be targeting the players who are 25 years old or older. The reason behind it is that the players who in that age would most likely to engage local cooperative games instead of online competitive games. With that information, I take this game as a market opportunity to gain more players to play this game. According to Kaleb Embaugh's findings on "Local Co-Op is The Most Consistently Appealing Mode of Social Gaming Across Gender and Age", co-op games are tend to attract friends whether it's co-located ...
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